Sales Opportunities for Acme Pet Products Case Study

Sales Opportunities for Acme Pet Products - Case Study Example This was not a problem, as the price of a two week stay in one of the best hotels in the capitol, Animallia, amounted to under $750 US and the cost of living is very low. Before traveling, I made appointments by telephone with the Minister for Tourism and Culture and the mayors of the five main coastal resorts, who were all agreeable to meetings with me in Animallia. Findings: A small country, covering 122 square miles, the island Republic of Felinacaneria lies 65 miles off the North West African Coast, in the North Atlantic Ocean. The climate is hot to warm, year round, with little rainfall and an arid terrain. The main income is derived from tourism, some fishing and wine. The currency is the bonio, worth 50 cents US, and while the economy is sound, wages are low, comprising $600-700 US per month. The population is 362,000 with 100,000 living in the capitol. There are five main tourist resorts and these, together with Animallia, provide most employment for the working population, about two fifths of overall population. As mentioned earlier, each family owns at least one dog and two cats. (See Table 1.) The Min... I also hoped to forecast sales opportunities available there. This project was proposed, authorized and agreed by CEO, George McIllicuddy and was limited to a budget of $5000 US and a timespan of two weeks. This was not a problem, as the price of a two week stay in one of the best hotels in the capitol, Animallia, amounted to under $750 US and the cost of living is very low. Before traveling, I made appointments by telephone with the Minister for Tourism and Culture and the mayors of the five main coastal resorts, who were all agreeable to meetings with me in Animallia. Findings: A small country, covering 122 square miles, the island Republic of Felinacaneria lies 65 miles off the North West African Coast, in the North Atlantic Ocean. The climate is hot to warm, year round, with little rainfall and an arid terrain. The main income is derived from tourism, some fishing and wine. The currency is the bonio, worth 50 cents US, and while the economy is sound, wages are low, comprising $600-700 US per month. The population is 362,000 with 100,000 living in the capitol. There are five main tourist resorts and these, together with Animallia, provide most employment for the working population, about two fifths of overall population. As mentioned earlier, each family owns at least one dog and two cats. (See Table 1.) 2. Pets and Population Distribution Figures -Table 1 Place Families Dogs Cats Animallia 20,000 1 2 Candia 10,200 2 2 Chocola 9,200 1 2 Marshmalla 9,400 1 3 Angelica 9,600 1 2 Hershia 9,000 1 2 Rural Areas 5,000 2 4 Source 2005 Census, Government House, Animallia As can be seen, the cat and dog population is large and ever growing, constituting a lot of waste and possible health and hygiene threats. The Minister